Designing Against the Trends • Tobias Røder
Tobias Røder is a Danish graphic designer who designed identities for the Danish government and many other things. Talk from Design Matters 2018
Identity and Branding
What I do is minimise the distance between distance and content
When you work with design you answer certain questions
Who am I?
How do others see me?
Who I want to be?
Some logos try to create a dialogue. They talk to you.
Creativity thrives under strict limitations
Biggest challenge for designers today is time. You need time to think, ask questions, rethink things, reflect, ask more, take things apart