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Designing Against the Trends • Tobias Røder

Tobias Røder is a Danish graphic designer who designed identities for the Danish government and many other things. Talk from Design Matters 2018

Identity and Branding

  • What I do is minimise the distance between distance and content

  • When you work with design you answer certain questions

    Who am I?

How do others see me?

Who I want to be?

  • Some logos try to create a dialogue. They talk to you.

  • Creativity thrives under strict limitations

  • Biggest challenge for designers today is time. You need time to think, ask questions, rethink things, reflect, ask more, take things apart