Digital Experience Designer


Personalization vs. Standardization: Two Sides of One Coin

From CBInsights:

Last week, Nestle announced plans to begin testing a DNA-based, personalized diet program in Japan.

The system analyzes users’ blood, DNA, and eating habits to create personalized teas, snacks, and smoothie capsules.

This is something I’m at least willing to experiment with. Not only because of the good use of genetic insights but also because it would change diet and nutrition as we know it. I don’t think Amazon is far from doing a massive series of acquisitions in this field since it’s a serious threat to the classic “everything store” model; soon enough this might literally be “everyone’s store”